More Subscriptions
One of the main goals of Tipp24 always is
to increase the amount of subscriptions.
So we started not another voucher campaign but a real discovery...
What problem do we need to solve?
We know that 40% of all subscriptions are canceled in the first 3 month, but we don't know why or what could motivate them to stay?
Fake Door Testing
Trough our first churn survey we discovered patterns of feature requests that we validated with a real FAKE DOOR TEST with usabilla!
- After canceling a subscription, we had a pop-up offering these 5 new features
- if a users was tempted to change their mind and selected any of these 5
- we asked them to leave their email in order to contact them once the feature is available (to double confirm their engagement)
The result was a feature prioritization for the product teams to increase the amount of subscribers by adding real user value for any subscription. Additionally the churn survey was continued to constantly discover why users cancel.
Irish Lotto
Build a new Bet on lottery based on the Irish lotto game to acquire more UK customers.
#A/B-Testing #UserInterview #UsabilityTesting #Survey
What was the mission?
Our Goal was to acquire new UK customers (first-time-money-players), from our data analytics we know that 80% of UK users mostly play mobile and they are used to play the well known Irish lottery.
Discover & Define
After our first exploration of the game to understand the lottery mechanism I created mockups to get a shared understanding about the game mechanism we want to adapt and the overall look and feel of the design.
User Speed Dating
To quickly validate our assumptions we did regularly speed user tests and iterated the prototypes in a very fast pace. Until we got confident enough to really build it with our developers.
A/B Testing
To iterate even more we did A/B Testing and even A/B/C Testing, with this approach we optimized the conversion rate for the UK first-time-money-players by almost 10%.
